More Than Media Marketing Newsletter
A weekly newsletter that shares examples of my actual work as a paid media growth partner for clients.
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Sometimes "soft" skills can derail an entire project, leading to a rough breakup.
Developing new ads doesn't have to be painful and time consuming for marketing teams.
Directors and VPs have a purview over almost every marketing metric, but there are only a handful that they focus on.
Despite what Meta might be promising around the future of paid media, platforms with a large reach and AI targeting aren't always the best bet for brands looking to grow.
Google Search Console + Looker Studio (+ HubSpot) provides for easy visibility into brand health and interest.
Even for channels like paid search, the effects of turning paid media on and off can be felt in future quarters, not only this upcoming week.
Clients often want to bring on paid media support to make their lives easier, not fill up their to-do lists with more tasks than what they had before.
Limiting services to only in-platform campaign management can quickly become a race to the bottom for paid media pros.
A drop in weekly performance isn't the end of the world, and doesn't always warrant a fire drill. Sometimes patience and communication can go a long way.
Just because you have the data, doesn't mean its use case is clear. This post breaks down the potential risks of using MTA data when reporting on performance to leadership.
While the cost per lead from branded search campaigns might look and feel great, investing cash here might actually be hurting business growth.
I recently helped a client improve paid search performance, not only in terms of lead volume and CPL, but actual pipeline as well.
