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FrameworkFramework
How To Analyze Keywords With CRM Data

How To Analyze Keywords With CRM Data

Get A Better View Into How Different Keywords Impact Revenue

Chris Konowal
Chris Konowal
PerspectivePerspective
Paid Media Might Not Deliver Short Term Results

Paid Media Might Not Deliver Short Term Results

Planning One Week At A Time Doesn't Always Deliver Quality Results

Chris Konowal
Chris Konowal
FrameworkFramework
+1+1
Business-First vs Customer-First Marketing Programs

Business-First vs Customer-First Marketing Programs

Catering Marketing Programs To Business Needs Over Customer Needs Might Be Unsustainable

Chris Konowal
Chris Konowal
FrameworkFramework
Being A Diagnostician In Paid Media

Being A Diagnostician In Paid Media

Three CRM Metrics That Can Help Diagnose Paid Media Trends

Chris Konowal
Chris Konowal
PerspectivePerspective
Website Quality & Paid Media

Website Quality & Paid Media

Why Paid Media Practitioners Should Also Focus On Website Content

Chris Konowal
Chris Konowal
PerspectivePerspective
Conciseness At The Cost of Context

Conciseness At The Cost of Context

Optimizing For Shorter Attention Spans Doesn't Always Work

Chris Konowal
Chris Konowal
PerspectivePerspective
Pricing: To Show Or Not To Show

Pricing: To Show Or Not To Show

When It Makes Sense To Openly Share Prices

Chris Konowal
Chris Konowal
Case StudyCase Study
Creative Fatigue vs Audience Fatigue

Creative Fatigue vs Audience Fatigue

A case study outlining how the root cause of a change in performance may appear as something else entirely.

Chris Konowal
Chris Konowal
FrameworkFramework
+1+1
Google Privacy and Restricted Data Processing

Google Privacy and Restricted Data Processing

The Impact of These Changes, and What You Can Do About It

Chris Konowal
Chris Konowal
PerspectivePerspective
+1+1
Data-Driven Creative Best Practices

Data-Driven Creative Best Practices

Examples of Actual Creative Tests That Have Shaped Some Best Practices With My Clients

Chris Konowal
Chris Konowal
PerspectivePerspective
Overreliance On Paid Media Is Risky

Overreliance On Paid Media Is Risky

Diversifying Content Distribution Can Improve Paid Media Acquisition Costs

Chris Konowal
Chris Konowal
FrameworkFramework
+1+1
10 Tips For Optimizing Campaigns Outside The Ad Platforms

10 Tips For Optimizing Campaigns Outside The Ad Platforms

A List of Practices That I Use In My Own Day-To-Day Work With Clients

Chris Konowal
Chris Konowal
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