Archive

PerspectivePerspective
Making A Case To Prioritize Video

Making A Case To Prioritize Video

Highlighting Video Opportunities In Paid Media

Chris Konowal
Chris Konowal
PerspectivePerspective
Context Is King

Context Is King

Successful Marketing Requires Multiple Disciplines

Chris Konowal
Chris Konowal
PerspectivePerspective
Marketing Isn't Measurable

Marketing Isn't Measurable

It's Not Possible To Attribute 1:1 Interactions

Chris Konowal
Chris Konowal
PerspectivePerspective
Defining Demand Gen

Defining Demand Gen

Aligning Strategy On Creating Problems vs Building Awareness

Chris Konowal
Chris Konowal
FrameworkFramework
Mapping The User Journey

Mapping The User Journey

Customer Purchase Paths Are Rarely Linear

Chris Konowal
Chris Konowal
FrameworkFramework
A.I. Is Already Here

A.I. Is Already Here

A.I. Tools Can Already Make A Significant Impact To Your Workflows

Chris Konowal
Chris Konowal
FrameworkFramework
How Marketers Can Prepare For Privacy Changes

How Marketers Can Prepare For Privacy Changes

Adjusting Measurement Methodologies Should Be A Top Priority

Chris Konowal
Chris Konowal
FrameworkFramework
Automation Will Continue To Disrupt Workflows

Automation Will Continue To Disrupt Workflows

Marketers Will Need To Adapt Their Skills Sets To Accommodate Technology Changes

Chris Konowal
Chris Konowal
FrameworkFramework
Measurement Changes Extend Beyond The Cookie

Measurement Changes Extend Beyond The Cookie

3P Cookie Deprecation Will Impact Multiple Areas Of Media Measurement

Chris Konowal
Chris Konowal
PerspectivePerspective
The Day-to-Day Is Changing For Advertisers

The Day-to-Day Is Changing For Advertisers

The Media World Is Primed For Disruption Over The Next Few Months

Chris Konowal
Chris Konowal
FrameworkFramework
Should We Change How We Talk About The Funnel?

Should We Change How We Talk About The Funnel?

Channels Or Media Types Don't Dictate Where A Buyer Is In Their Purchase Journey

Chris Konowal
Chris Konowal
PerspectivePerspective
How A.I. Might Impact Paid Media

How A.I. Might Impact Paid Media

A.I. Tools Might Be More Than Just A Flash In The Pan

Chris Konowal
Chris Konowal
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