Customer Purchase Paths Are Rarely Linear
A.I. Tools Can Already Make A Significant Impact To Your Workflows
Adjusting Measurement Methodologies Should Be A Top Priority
Marketers Will Need To Adapt Their Skills Sets To Accommodate Technology Changes
3P Cookie Deprecation Will Impact Multiple Areas Of Media Measurement
The Media World Is Primed For Disruption Over The Next Few Months
Channels Or Media Types Don't Dictate Where A Buyer Is In Their Purchase Journey
A.I. Tools Might Be More Than Just A Flash In The Pan
