Archive

FrameworkFramework
+1+1
Justifying The Value of Awareness Media

Justifying The Value of Awareness Media

A Few Perspectives That Can Help Budget Owners & Executives To Get Onboard

Chris Konowal
Chris Konowal
PerspectivePerspective
Data Analysis In Paid Media

Data Analysis In Paid Media

New Measurement Models Require More Data Knowledge

Chris Konowal
Chris Konowal
PerspectivePerspective
The Limits of Specialization In Paid Media

The Limits of Specialization In Paid Media

Technology Has Made It Easier Than Ever To Master Multiple Ad Platforms

Chris Konowal
Chris Konowal
PerspectivePerspective
It's Not Paid vs Organic, It's All Content

It's Not Paid vs Organic, It's All Content

Focusing On Channel Or Platform Specialization Can Limit Marketing Progress

Chris Konowal
Chris Konowal
FrameworkFramework
Building Client Relationships

Building Client Relationships

Breaking Down "Soft Skills" Into Tangible Tactics That You Can Implement

Chris Konowal
Chris Konowal
PerspectivePerspective
Adjusting To Buyer Expectations

Adjusting To Buyer Expectations

Being Mindful Of Buyers' Experiences And Expectations Can Help To Shape Strategy

Chris Konowal
Chris Konowal
FrameworkFramework
Strategies vs Tactics

Strategies vs Tactics

Understanding The Difference Between The Two Impacts How I Plan And Execute

Chris Konowal
Chris Konowal
FrameworkFramework
Marketing Headaches: Measurement and Reporting

Marketing Headaches: Measurement and Reporting

A Few Concepts And Frameworks That Have Saved My Time And Sanity

Chris Konowal
Chris Konowal
Case StudyCase Study
Case Study: Building Trust & Improving Performance With Free Offers

Case Study: Building Trust & Improving Performance With Free Offers

An Example Of How Customer Research Drove A Shift In Strategy

Chris Konowal
Chris Konowal
FrameworkFramework
Three Ways To Contribute To Creative Development

Three Ways To Contribute To Creative Development

Deliver More Value To Clients By Expediting Creative Delivery

Chris Konowal
Chris Konowal
FrameworkFramework
Starting Small With ABM Tests

Starting Small With ABM Tests

An Example of Aligning Sales and Marketing

Chris Konowal
Chris Konowal
FrameworkFramework
+1+1
How I Break Down Barriers To Growth In Paid Media Programs

How I Break Down Barriers To Growth In Paid Media Programs

The Processes I Use To Become A Better Client Partner

Chris Konowal
Chris Konowal
FirstBack
2345678
Next Last