More Than Media Marketing Newsletter

Building Client Relationships

Breaking Down "Soft Skills" Into Tangible Tactics That You Can Implement

Chris Konowal

PerspectivePerspective

Dec 15, 2023

Adjusting To Buyer Expectations

Being Mindful Of Buyers' Experiences And Expectations Can Help To Shape Strategy

Chris Konowal

FrameworkFramework

Dec 08, 2023

Strategies vs Tactics

Understanding The Difference Between The Two Impacts How I Plan And Execute

Chris Konowal

FrameworkFramework

Dec 01, 2023

Marketing Headaches: Measurement and Reporting

A Few Concepts And Frameworks That Have Saved My Time And Sanity

Chris Konowal

Case StudyCase Study

Nov 17, 2023

Case Study: Building Trust & Improving Performance With Free Offers

An Example Of How Customer Research Drove A Shift In Strategy

Chris Konowal

FrameworkFramework

Nov 10, 2023

Three Ways To Contribute To Creative Development

Deliver More Value To Clients By Expediting Creative Delivery

Chris Konowal

FrameworkFramework

Nov 03, 2023

Starting Small With ABM Tests

An Example of Aligning Sales and Marketing

Chris Konowal

FrameworkFramework

+1+1

Oct 27, 2023

How I Break Down Barriers To Growth In Paid Media Programs

The Processes I Use To Become A Better Client Partner

Chris Konowal

FrameworkFramework

Oct 20, 2023

How I've Used CRM Data To Guide Paid Media Strategy

Sharing Real Client Examples

Chris Konowal

PerspectivePerspective

Oct 13, 2023

Educate Prospects With Lead Magnets

Explore Shifting Your Paid Media Expectations Away From Direct Response

Chris Konowal

PerspectivePerspective

Oct 06, 2023

Prepare For Disruption

Future-Proof Your Digital Marketing Program

Chris Konowal

PerspectivePerspective

Sep 29, 2023

Working With Smaller Budgets Can Be More Difficult

Managing smaller paid media programs can provide you with more valuable lessons.

Chris Konowal

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Archive

Building Client Relationships

Adjusting To Buyer Expectations

Strategies vs Tactics

Marketing Headaches: Measurement and Reporting

Case Study: Building Trust & Improving Performance With Free Offers

Three Ways To Contribute To Creative Development

Starting Small With ABM Tests

How I Break Down Barriers To Growth In Paid Media Programs

How I've Used CRM Data To Guide Paid Media Strategy

Educate Prospects With Lead Magnets

Prepare For Disruption

Working With Smaller Budgets Can Be More Difficult