Case Study

Real examples of work that I've down with some of my partners.

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What Happens After You Turn Paid Search Off?

What Happens After You Turn Paid Search Off?

Even for channels like paid search, the effects of turning paid media on and off can be felt in future quarters, not only this upcoming week.

Chris Konowal
Chris Konowal
Case StudyCase Study
Case Study: Quick Wins In Paid Search

Case Study: Quick Wins In Paid Search

I recently helped a client improve paid search performance, not only in terms of lead volume and CPL, but actual pipeline as well.

Chris Konowal
Chris Konowal
Case StudyCase Study
Case Study: Branded Search Incrementality Test

Case Study: Branded Search Incrementality Test

This is an outline of my test methodology, as well as the results which helped determine whether or not this client continued to run branded paid search.

Chris Konowal
Chris Konowal
Case StudyCase Study
Case Study: Improving Win Rate With SQL Nurture Campaigns

Case Study: Improving Win Rate With SQL Nurture Campaigns

A use case for paid media outside of net new lead acquisition.

Chris Konowal
Chris Konowal
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Case Study: Less Is More On LinkedIn

Case Study: Less Is More On LinkedIn

Through a few simple changes I was able to increase influenced pipeline, despite targeting a significantly smaller audience.

Chris Konowal
Chris Konowal
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Measuring Paid Search With Company Tracking

Measuring Paid Search With Company Tracking

Even when people search using "high intent" nonbrand keywords, that doesn't always mean they're ready to fill out a form then and there.

Chris Konowal
Chris Konowal
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The GDN Might Not Be All Junk

The GDN Might Not Be All Junk

The Google Display Network can actually drive quality site visits, but heavy placement exclusions may be necessary.

Chris Konowal
Chris Konowal
Case StudyCase Study
LinkedIn Ads & Branded Search

LinkedIn Ads & Branded Search

Sometimes the largest impact of paid social campaigns can be seen outside of the ad platforms.

Chris Konowal
Chris Konowal
Case StudyCase Study
Creative Fatigue vs Audience Fatigue

Creative Fatigue vs Audience Fatigue

A case study outlining how the root cause of a change in performance may appear as something else entirely.

Chris Konowal
Chris Konowal
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Data-Driven Creative Best Practices

Data-Driven Creative Best Practices

Examples of Actual Creative Tests That Have Shaped Some Best Practices With My Clients

Chris Konowal
Chris Konowal
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Case Study: Building Trust & Improving Performance With Free Offers

Case Study: Building Trust & Improving Performance With Free Offers

An Example Of How Customer Research Drove A Shift In Strategy

Chris Konowal
Chris Konowal