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Working With Smaller Budgets Can Be More Difficult

Working With Smaller Budgets Can Be More Difficult

Managing smaller paid media programs can provide you with more valuable lessons.

Chris Konowal
Chris Konowal
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How You Can Use Audience Research To Write Ad Copy

How You Can Use Audience Research To Write Ad Copy

Use this framework to overcome writer's block and save you time.

Chris Konowal
Chris Konowal
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Streamline Audience Research With These Templates

Streamline Audience Research With These Templates

Use These Templates And Prompts To Expedite Your Audience Research

Chris Konowal
Chris Konowal
PerspectivePerspective
An Opportunity For The Agency Model to Evolve

An Opportunity For The Agency Model to Evolve

Breaking Down Traditional Silos Can Expedite Growth

Chris Konowal
Chris Konowal
FrameworkFramework
Generating Insights: A Framework & Perspectives

Generating Insights: A Framework & Perspectives

A simple how-to that you can use to write impactful insights.

Chris Konowal
Chris Konowal
PerspectivePerspective
Navigating A World Without 3P Cookies

Navigating A World Without 3P Cookies

Discover how you can prepare your marketing program for this foundational shift.

Chris Konowal
Chris Konowal
PerspectivePerspective
Try Walking Before You Begin To Run

Try Walking Before You Begin To Run

Don't Test For The Sake Of Testing

Chris Konowal
Chris Konowal
PerspectivePerspective
What Does The Future Hold For Search?

What Does The Future Hold For Search?

A.I. And Social Networks Will Change The Way We Explore

Chris Konowal
Chris Konowal
PerspectivePerspective
Don't Forget About Landing Pages

Don't Forget About Landing Pages

Educate Your Customer With Website Content

Chris Konowal
Chris Konowal
PerspectivePerspective
Making A Case To Prioritize Video

Making A Case To Prioritize Video

Highlighting Video Opportunities In Paid Media

Chris Konowal
Chris Konowal
PerspectivePerspective
Context Is King

Context Is King

Successful Marketing Requires Multiple Disciplines

Chris Konowal
Chris Konowal
PerspectivePerspective
Marketing Isn't Measurable

Marketing Isn't Measurable

It's Not Possible To Attribute 1:1 Interactions

Chris Konowal
Chris Konowal
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