Even when people search using "high intent" nonbrand keywords, that doesn't always mean they're ready to fill out a form then and there.
SQL nurture campaigns can be a simple and cost effective way for marketers to have a positive impact on sales and revenue.
The Google Display Network can actually drive quality site visits, but heavy placement exclusions may be necessary.
Only one of these metrics is actually pulled from Google Ads.
Not all impressions are created equal, and just because a contact or lead was exposed to a handful of impressions, that doesn't mean they were impactful.
Increasing paid media spend with the goal of closing net new business before EOY might be unrealistic at this point in time.
Even though a keyword may feel relevant for paid search, the data might not always support that assumption.
Sometimes the largest impact of paid social campaigns can be seen outside of the ad platforms.
You don’t need a fancy production set or large budget to create ads that people actually engage with.
Ad Platform Technology Can't Always Do All of The Heavy Lifting
Siloed Department Goals Can Make The Life of Sales Reps More Difficult
A Leaner Marketing Team Can Execute Faster And Increase Chances of Success
