Increasing paid media spend with the goal of closing net new business before EOY might be unrealistic at this point in time.
Even though a keyword may feel relevant for paid search, the data might not always support that assumption.
Sometimes the largest impact of paid social campaigns can be seen outside of the ad platforms.
You don’t need a fancy production set or large budget to create ads that people actually engage with.
Ad Platform Technology Can't Always Do All of The Heavy Lifting
Siloed Department Goals Can Make The Life of Sales Reps More Difficult
A Leaner Marketing Team Can Execute Faster And Increase Chances of Success
Get A Better View Into How Different Keywords Impact Revenue
Planning One Week At A Time Doesn't Always Deliver Quality Results
Catering Marketing Programs To Business Needs Over Customer Needs Might Be Unsustainable
Three CRM Metrics That Can Help Diagnose Paid Media Trends
Why Paid Media Practitioners Should Also Focus On Website Content
