More Than Media Marketing Newsletter

Branded Search Volume & Paid Media

Google Search Console + Looker Studio (+ HubSpot) provides for easy visibility into brand health and interest.

Apr 18, 2025

What Happens After You Turn Paid Search Off?

Even for channels like paid search, the effects of turning paid media on and off can be felt in future quarters, not only this upcoming week.

Chris Konowal

FrameworkFramework

Apr 11, 2025

Making Clients' Live Easier, Not Busier

Clients often want to bring on paid media support to make their lives easier, not fill up their to-do lists with more tasks than what they had before.

Chris Konowal

PerspectivePerspective

Apr 04, 2025

Being Just An "Ads Guy" Isn't Enough

Limiting services to only in-platform campaign management can quickly become a race to the bottom for paid media pros.

Chris Konowal

PerspectivePerspective

Mar 28, 2025

Don't Panic Over Performance Dips

A drop in weekly performance isn't the end of the world, and doesn't always warrant a fire drill. Sometimes patience and communication can go a long way.

Chris Konowal

FrameworkFramework

Mar 21, 2025

Marketing Measurement: Definitive vs Directional Metrics

Just because you have the data, doesn't mean its use case is clear. This post breaks down the potential risks of using MTA data when reporting on performance to leadership.

Chris Konowal

PerspectivePerspective

Mar 14, 2025

Do Branded Search Campaigns Hurt Your Business?

While the cost per lead from branded search campaigns might look and feel great, investing cash here might actually be hurting business growth.

Chris Konowal

Case StudyCase Study

Mar 07, 2025

Case Study: Quick Wins In Paid Search

I recently helped a client improve paid search performance, not only in terms of lead volume and CPL, but actual pipeline as well.

Chris Konowal

PerspectivePerspective

Feb 28, 2025

Adjusting To Smaller Marketing Teams

I believe that marketing teams will downsize over the next few years, and this might require paid media freelancer/agencies to shift how they partner with clients. I share my perspective on what that might look like here.

Chris Konowal

FrameworkFramework

+1+1

Feb 14, 2025

How To Find Positioning Opportunities Using ChatGPT

Positioning is important for all paid media campaigns, but figuring this out isn't always easy. In this post I share the actual prompts I use to put a positioning deliverable together for clients.

Chris Konowal

Case StudyCase Study

Feb 07, 2025

Case Study: Branded Search Incrementality Test

This is an outline of my test methodology, as well as the results which helped determine whether or not this client continued to run branded paid search.

Chris Konowal

PerspectivePerspective

Jan 31, 2025

B2B Buyer Study & Its Implications To Paid Media

The B2B buyer journey isn't as simple a see ad, click ad, fill out form. As a result, catering to some of the behavioral nuances in paid media can be important to drive pipeline and revenue.

Chris Konowal

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